Information About Louis Vutton Purses

(August 4, 1821-February 27, 1892) designed and manufactured luggage in Paris during the second half of the nineteenth century. One hundred years later, Louis Vutton’s signature purses are now a status symbol around the globe and are highly regarded in the fashion world. Learn More on Louis Purses….

Louis Vutton Purses – The Louis Vutton “Monogram Canvas” handbag design

This handbag design can be considered the very first “designer label” on a product (the first in the contemporary sense), as it was created in 1896 with the intent of preventing counterfeiting.[1] Unfortunately, Louis Vutton purses and handbags have become the most counterfeited brand in fashion history: just over 1% of all Louis Vuitton branded purses are not counterfeit.[2] Ironically, the Monogram Canvas that is so counterfeited and famous was not created until after Louis Vutton’s death, when it was created by his son, Georges.

Vutton was born in Anchay, Jura, France (now part of the commune of Lavans-sur-Valouse). He moved from his hometown of Anchay in 1835 at the age of fourteen. Two years later, he arrived in Paris and apprenticed for luggage- and trunk-maker Monsieur Marechal. In 1854, he opened his own store in Paris.

The modern Louis Vuitton company has carefully cultivated a celebrity following and has used famous models and actresses in its marketing campaigns, most notably Uma Thurman whose “sophisticated yet unpredictable image” was a supposed reflection of the Vutton brand. Other models and actresses who have lent their name to the Louis Vutton line include Jennifer Lopez, Scarlett Johansson, Chloe Sevigny, and Christina Ricci and more recently, models Gisele Bundchen, Kate Moss and Naomi Campbell. All have appeared in ads and commercials for the line. Hayden Christensen has also appeared as model for the company’s luggage and prêt-à-porter lines.

louis Vutton handbags and purses have a considerable list of celebrity adherents who proudly display their Monogram Canvas items. Asia’s songbird Regine Velasquez, Ashley Tisdale, Vanessa Anne Hudgens, Lindsay Lohan, Jessica and Ashlee Simpson, Paris and Nicky Hilton, Nicole Richie, Angelina Jolie, Siti Nurhaliza, Ayumi Hamasaki, Anna Kournikova, Pamela Anderson, Carmen Electra, Denise Richards, Katharine McPhee and Amisha Patel can all be seen with multiple Vutton accessories.

The Vutton collection of handbags and purses has also created a cult-like following among consumers. Owners of the bags and purses proudly display the logo and designs and refer to the products as “Louis”. The cult following by both celebrities and ordinary consumers has elevated the Louis Vutton brand to the foremost position in accessory design alongside houses such as Gucci, Prada and Hermès.